Jonathan Alexander Tagle EXECUTIVE PROFILE: An experienced executive with over 10 years of Internet experience and a proven track record of accomplishments that encompass e-commerce, loyalty programs, acquisitions and retention, online marketing, public relations, business development, web design and development. EXPERIENCE: Director of Business Development EFI University - Murrieta, CA September 2003 - Present Managed marketing, web development, public relations, and business development for this exciting start-up. Single-handedly planned, designed and developed the entire EFI101.com web site, which includes community forums, top resources, and downloadable calibration maps. Established the pricing structure for all current and future seminars to allow for affiliate commissions, and special promotions. Built relationships with editors from well-known industry magazines and established EFI University as a reliable source of information about electronic fuel injection. Increased visibility of the EFI101.com web site through search engines, keyword buys, and link trading. Developed the official newsletter of EFI University and added 500 new subscribers in just one month. Re-designed the EFI University business cards, letterhead, and envelops with a fresh new look. Helped develop the business plan, marketing strategy, and financial planning for this new start-up. Director of Online Marketing and Web Development Welburn Gourd Farm - Fallbrook, CA October 2002 - December 2003 Manage two direct reports and provide marketing strategies for this industry leader, known for its quality gourds. Redesigned the gourdfestival.com web site for the 7th Annual International Gourd Art Festival. Replaced the current online shopping cart with a more robust marketing system, which increased revenue. Negotiated ad swaps with arts and crafts web sites to maximize Welburn's exposure and increase readership of The Gourdzette newsletter. Planned and developed the reorganization of the entire Welburn Gourd Farm web site and its content into a richer, more pleasant experience for visitors within the target demographic. Simplified the navigation from ten random categories to three distinct, easy-to-use sections. Introduced cutting-edge functionality (search engine, shopping cart display, weather information, etc.) without complicating the users experience. Incorporated successful opportunities for marketing, cross-selling, upselling, and customer acquisitions. Simplified the entire order process and its integration with shipping and quickbooks. Increased sales over the Internet by over 250% with this new simplified approach. Researched, planned, and proposed detailed guidelines for launching the first ever gourd community web site. Visitors could contribute content through moderated forums, photo galleries, and their own web sites. Paid members could enjoy quality content written by published authors and well known artists. Members could also enjoy premium services such as classified ads, ecards, and email. Online Marketing and Promotions Consultant G&S Performance Engineering - Lake Elsinore, CA November 2001 - February 2002 Managed online marketing and special promotions for this high performance engine tuning facility. Planned and executed a high visibility promotion with Blockbuster Video for the release of the movie "The Fast And The Furious" over a two week period. High performance street cars were parked at 5 different Blockbuster locations. Racing professionals were on hand to answer questions about high performance engines. Dyno testing and engine tuning flyers were handed out with movie rentals. Free one-hour dyno sessions and other prizes provided extra marketing effectiveness. Reformatted the existing DynoSpeed web site to include new information and photos of projects and cars serviced at G&S Performance. Increased visibility of the DynoSpeed web site through search engine submissions, print advertising, and other marketing avenues. Designed high profile G&S advertising for placement in Sand Sports Magazine. Director of Online Marketing Infogrames, Inc.– San Jose, CA June 1998 – January 2001 Managed four direct reports as well as various outside contractors for the North American headquarters of this worldwide video game publisher. Responsible for the planning, redesign, and development of the US Infogrames web site which resulted in an increase of monthly page views by 112%, user sessions by 277%, and unique visitors by 395% in just one year. Managed the development of video game related web sites, increasing the Infogrames network to over 50 sites. Implemented viral marketing initiatives such as polling questions, electronic postcards, and interactive online games to establish loyal communities and increase repeat visits. Resulted in 82% increase of repeat visitors. Planned and managed the entire B2C e-commerce development of the North American online store. Established customized marketing crescendos for each game web site to manage the flow of content, creating much more anticipation and hype for the product at launch. Managed the development of various real-time measurement, tracking, and web analysis tools to improve advertising and marketing effectiveness. Developed and implemented email databases for PR’s internal use as well as public consumer use. Organized online sweepstakes with partners such as Microsoft, AMD, Logitech, Creative Labs, Diamond, S3, nVidia, and Mad Catz. Director of Advanced Projects Galaxy-NET Telecom – Campbell, CA May 1997 – June 1998 Managed two direct reports in the Advanced Projects department for this web hosting and e-commerce ISP. Managed the development of customer web sites, including The BackBeat, Executech, Fleet PC, and NP Labs. Initiated and managed the redesigned of WebCash 4.0 and the WebCash Administrator, Galaxy-NET’s proprietary e-commerce solution for membership and product web sites. Successfully organized the first live Internet broadcast of the WILD 94.9 "Bomb" concert at the San Jose Arena sponsored by KYLD radio station. Negotiated the company’s largest web development contract with The BackBeat. Responsible for Real Networks streaming video services including development of pricing model, lead generation, and customer acquisition. Streaming video clients included: San Jose Mercury News, Intuit, and BEA Systems. OTHER EXPERIENCE: Skydiving Videographer / Photographer Xtreme Airsports - Lake Elsinore, CA August 2001 - Present Shoot freefall video and 35mm stills of first time jumpers, formation teams, and competition skydivers as an independent contractor for this world-class drop zone. Shoot video of first time jumpers which includes an introduction, pre-jump exit procedure, in-plane interview, exit and freefall, deployment of parachute, landing, and final comments. Edit digital video using a post-production video/audio mixing board to create a 5 - 7 minute quality tape of a student's first jump. Maintain personal video equipment and gear such as helmet with mounted still and video cameras, camera flyer jump suit, other related tools. Consult with drop zone management on methods of effective marketing for various competitions, events, and programs such as the 2001 summer rewards program. Accumulated over 400 jumps of freefall video experience. Professional Skydiver and Coach Skydive Elsinore - Lake Elsinore, CA November 2001 - Present Represent Skydive Elsinore as a professional competition skydiver and canopy pilot and provide RW (Relative Work) coaching as a USPA certified coach. Competed in the 2001 SSL as Inside Center of Elsinore Mach4 4-way formation skydiving team. Competed in the 2002 SSL as videographer and alternate of Elsinore NV 4-way formation skydiving team. Competed in the 2002 Para-Parformance ProBlade Tour, which consists of flying a canopy quickly and accurately through distance, speed, and accuracy courses. Provided Skydive University instruction and coaching for skydivers who wish to enhance their RW skills for competition level skydiving. EDUCATION: Master’s Institute, San Jose, CA AS Multimedia Communications and Presentations – July 1996 AFFILIATIONS: West Valley College: Digital Media Advisory Board Member - 1999 to 2001 International Web Page Awards: Board of Directors - 1998 to 2001 ACCOMPLISHMENTS: Private Pilot License: Single Engine, Land Aircraft Instrument Rating: Single Engine, Land Aircraft SCUBA Certified: Open Water I Skydiving: D License, Skydive University & USPA Coach